Google ads is an online advertising platform created by Google that allows businesses to design and display adverts to reach their target audience. It uses a pay-per-click (PPC) approach, which means advertisers only pay when users click on their adverts. The platform provides a variety of ad types, such as search advertisements, display ads, video ads, and shopping ads, enabling businesses to market their products or services across Google's extensive network, which includes search results, YouTube, and partner websites. Google Ads employs advanced targeting options, including as keywords, demographics, and user behaviour, to ensure that ads are displayed to the appropriate people at the right time.